Have you ever experienced a speaker close is presentation
so abruptly without any form of motivation whatsoever? That’s not a good way to
conclude even if the presentation have being going on so well. Why? Because
your conclusion is of utmost importance in driving home your main point. What the
audience hears last is what they often remember first and longest.
Your conclusion must be directly related to the main
points you have presented. Your speech must have a signal of finality by using
words like ‘in conclusion or finally’. It must move your audience to a specific
action and motivate them by stating the reasons why they should act and the
benefits of doing so.
There are several ways to end your presentation powerfully
and memorably. Here are some:
1.
Challenge close
This method is used to motivate your
audience to take a specific action. For example, you might say: “the worst
people in the world are not those who cause the problem. They are those who see
the problem but do nothing about it. Do something today by…..”(State the specific
action required)
2.
Refer-back close
This form of conclusion refers back to an
incomplete story you said earlier in the course of your presentation.
Example: “do you remember the boy I told you
about, who knew no one to call his family, who was fostered by a kind woman? He
is the brain behind this company. He is my boss”
3.
Quote closure
A motivating quote from a renowned individual
is used to close the presentation. You might say something like this: I leave
you with Abraham Lincoln’s words: I am not bound to win, but I am bound to
be true. I am not bound to succeed, but I am bound to live by the light I have.
I must stand with anybody that stands right, and stand with him while he his
right, and part with him when he goes wrong”
4.
Question close
This involves the use of a well phrased
rhetorical question to move the audience to think and act. One speaker
concluded his speech by asking the audience “do you want to live forever?" Many
said yes. He added:” the answer to that
question is neither a mere yes nor no. Your own answer is how you live your
life now”
5.
Audience –involved close
This technique involves closing your
presentation with a phrase you have repeated several times in your speech and
then inviting the audience to say it. For instance, if you used the phrase ‘if
we want change, we must be the change’. In conclusion, say to your audience ‘if
we want change’ (pause for audience to complete it)
Like I said earlier, there are several
ways to end a presentation well. Practice how to use the 5 explained here and
your next presentation will conclude in a bang that will make your speech stick
indelibly to your audience memory.
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